'I often wear the same outfit from 8am to 10pm, just adding accessories or heels for the evening. Cefinn is about creating an effortless and elegant 24/7 wardrobe that could be worn from breakfast straight to a day of meetings and then to an evening out.'
Samantha Cameron, Founder
'It's so hard to find a good white shirt, but this ticks all the boxes. It's well cut (I'd advise to go a size up, it looks chicer) and I love the modern neckline. Although it's a timeless piece, it's perfect to mix in with current trends, like the the print midi skirt.'
'I love clashing pink and red together, it's a surprisingly fresh combo. The wide-leg Techni Voile trouser paired with the boxy shirt is a great way to keep things smart during the heatwave, and with a kitten heel sandal, you won't even have to change if you're going straight out from the office. Just add some statement earrings and you're done.'
Penny's Instagram: @pennygoldstone
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