'I wanted to design a collection that had a very modern fashion edge but was easy to wear, style and look after, (the majority of the collection is washable), I want to make it simple for women to feel fashionable, feminine and confident. As a busy working mother, partner and professional creative I was frustrated by not being able to find contemporary priced, high quality, go-to fashion staples to take me through breakfast with the family and a day in the office followed by an evening out with my friends.'
Samantha Cameron, Creative Director & Founder
Every Cefinn piece starts with the fabric. 'Fabrics became my obsession,' says Samantha. 'I travelled extensively to fabric fairs and mills, testing every sample to see how it creased, did it wash well, would it bobble after repeat wears, does it look beautiful and feel luxurious.' The core collection is machine-washable and crease-resistant, with more than half the pieces made from Cefinn’s signature Techni Voile fabric, which you can throw in the washing machine, hang up to dry and step into in the morning looking effortlessly polished. No dry-cleaning, no ironing, no stress.
FIT & FUNCTION
ECOMMERCE & RETAIL PARTNERS
Net-a-porter, Matchesfashion.com, Harvey Nichols, The Modist.com, Fenwick, Beams Japan, Rocca Boutique, Chatterton's, Iris.