'When I started Cefinn I wanted to create an effortless and elegant 24/7 wardrobe that could be worn from the breakfast table straight to a day of meetings and then through to an evening out with friends. With everyone's lives getting busier all the time I often wear the same dress from 8am to 10pm, just adding a necklace or heel for the evening. These are the pieces that work hardest for me and I hope, with our new 24/Cefinn series as inspiration, they will do the same for you.'
Samantha Cameron, Founder
'I love this fun but grown up print, it’s both eyecatching and elegant all day.'
'This is the dress that I get stopped and asked about all the time whether it's in the office or having cocktails.'